Do this: AIAS appointment confirmations are critical infrastructureâif they hit spam, we lose bookings entirely without knowing; this delivers a monthly safety check plus competitive intel for TFWW's dormant client list.
Similar to: Email Marketing Tech Stack for E-commerce Agencies (88% overlap) Overlap: theme, category, summary (specific tools), key insights (competitive intelligence, deliverability, design, analytics) Very similar -- review carefully before proceeding.
Implementing deliverability monitoring and send-time optimization could increase TFWW email open rates 15-30%, directly improving re-engagement of 300 past clients for hosting affiliate revenue and referral generation.
Implement GlockApps monthly testing for AIAS Gmail deliverability and deploy Milled competitive intelligence for TFWW's 300-client re-engagement campaigns.
Business Applications
MEDIUMlead nurture email sequences for TFWW's 300+ past clients(tfww)
Sign up for Milled.com to catalog 10 competitor agency email sequences, then build Figma templates for TFWW re-engagement campaigns
HIGHdeliverability monitoring for AIAS Gmail integration(aias)
Implement monthly GlockApps testing for the Google Workspace emails sent via the googleapis SDK to ensure appointment confirmations land in primary inbox
LOWclient reporting dashboard(aias)
Integrate send-time optimization analytics (day-of-week performance) into the AIAS dashboardâtrack which days yield highest booking rates for our clients
MEDIUMe-commerce lead capture for GnomeGuys(gnomeguys)
Evaluate Alia for Masters merch pre-orders on Shopifyâeducational pop-up format aligns with product scarcity narrative
Implementation Levels
L1 -- Note it: Document the 5-tool email marketing stack (Milled, GlockApps, Figma, Alia, Hero) and send-time optimization differences between B2B and e-commerce.
L2 -- Build it: Configure GlockApps account and establish monthly deliverability testing baseline for the AIAS Google Workspace sender to ensure appointment confirmations land in primary inbox.
L3 -- Go deep: Subscribe to Milled and catalog 10 competitor agency email sequences into a Figma swipe file to inform TFWW re-engagement subject lines and sequencing.
Tasks
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React Angle
We should adopt the GlockApps monthly deliverability audit immediatelyâgiven we send via Google APIs, landing in Promotions tab kills appointment booking rates. The Figma workflow for email design is also a gap in our current Canva-dependent process.
Repurpose Ideas
Carousel: '5 Email Tools We Actually Use to Re-engage 300+ Website Clients' â Instagram/LinkedIn for DDB personal brand
Screen recording: Walkthrough of Milled.com competitive analysis â YouTube for TFWW channel
Text post: 'Why we test deliverability monthly (and you should too)' â Twitter/X
Engagement Hook
GlockApps is huge for deliverabilityâdo you find the spam score correlates with actual inbox placement on Gmail specifically? Curious if you've tested against Postmaster Tools data.
What This Video Covers
Max Sturtevant runs Well Copy agency, manages email/SMS for 100+ e-commerce brands, scaled to 9 figures, generated $200M+ from email. Agency owner perspective with high-volume operational experience.
Hook: Credibility claim from high-volume sender (2,000+ emails/month)
Milled.com: Database to stalk competitor emails without subscribing (example: Dr. Squatch)
GlockApps.com: Monthly deliverability audit to track inbox vs promotions vs spam placement
Figma: Superior to Canva for email template design and file organization
AliaPopups.com: Shopify-exclusive pop-up platform with educational content features
HeroAnalytics.com: Advanced email analytics showing optimal send days (Thu/Fri/Sat), cohort retention, LTV trackingâcreator claims he abandoned Klaviyo for this
Send-time optimization: Different brands have different peak days (shown: Thu/Fri/Sat performing best for one brand)
Cohort analysis: Track retention and time-between-orders to optimize email timing
“I've given up using Klaviyo and I just use Hero”
“I could not live without this”
“Analysis is just nuts”
“We do this once a month for our brands to see where we're landing”
Key Insights
Milled.com allows competitive email intelligence without polluting your own inboxâuseful for monitoring how other agencies nurture leads
GlockApps spam testing should be run monthly to catch deliverability degradation before it crater open rates
Figma's component system makes email template management scalable vs Canva's flat files
Optimal send days vary by brand/audienceârequires testing (shown example: Thu/Fri/Sat outperformed for one e-commerce brand)
Cohort-based LTV tracking reveals time-between-orders patterns that trigger-based email flows can exploit
Email analytics sophistication (Hero) shows open rates by day-of-week with delta percentagesâindicates statistical rigor in send-time decisions
Analysis Notes
What it is: Technical walkthrough of 5 specific email marketing tools used by a high-volume agency: competitive intelligence (Milled), deliverability monitoring (GlockApps), design (Figma), lead capture (Alia), and analytics (Hero). Focus on operational execution rather than strategy.
How it helps us: TFWW needs email nurture for 300+ past clients and current leads. We currently rely heavily on SMS via Blooio but lack sophisticated email sequencing. Milled lets us spy on competitor agencies. GlockApps essential since we send via Google APIs (gmail) and must monitor spam scores. Figma templates could standardize our outreach. The Thursday/Fri/Sat send window insight applies to our B2B local business clients.
Limitations: Alia is Shopify-only (irrelevant for TFWW's static HTML site, only applicable to GnomeGuys). Hero Analytics appears expensive (commenter asked about per-client pricing) and may be overkill for our current volume. Klaviyo abandonment claim is agency-biasedâmay reflect client reporting needs more than actual functionality.
Who should see this: Dylan/TFWW team for email nurture strategy; GnomeGuys team for Shopify-specific tools (Alia)
Reality Check
â ď¸ [QUESTIONABLE] "Hero Analytics is better than Klaviyo (abandoned Klaviyo completely)" — Creator runs an email marketing agency and has incentive to recommend analytics tools that impress clients. Commenter @1jacquess1 specifically asks about per-client pricing, suggesting cost barrier. For TFWW's current volume, native Supabase analytics + basic tracking may suffice. Instead: Build send-time tracking into existing AIAS Supabase dashboard before purchasing separate analytics tool
đ¤ [PLAUSIBLE] "Alia is the best pop-up form platform" — Screenshot confirms 'Built Exclusively for Shopify.' Only applicable to GnomeGuys e-commerce operation, not TFWW's service business. No audience pushback in comments, but sample size small (17 comments). Instead: For TFWW: Continue with native multi-step modal (already built); for GnomeGuys only: test Alia against standard Shopify pop-ups
â [SOLID] "Thursday/Friday/Saturday are optimal send days for the example brand" — Data-backed claim with specific percentages shown on screen (Hiro analytics). However, B2B service businesses (TFWW's market) often perform better Tuesday-Thursday, not weekends. E-commerce (creator's niche) differs from local business lead gen. Instead: A/B test TFWW email sends Tuesday vs Thursday specificallyâdo not assume weekend sends work for service businesses